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Week 17

Before this class, I didn’t think much about using social media as a serious tool for business. I saw it more as a place for personal updates or entertainment. But now my perspective has definitely shifted. I understand how intentional content, good planning, and strong visuals can actually make a big impact when it comes to growing a brand or promoting a service. I feel much more confident about using social media to support a business. I learned that success comes from consistency, clarity, and knowing who you’re trying to reach. I regret deleting my Facebook because I didn’t realize how helpful the platform could be for researching other businesses and connecting with communities. I also wish I had spent more time exploring LinkedIn. The class did cover it, and I know it's a great professional tool, but I honestly didn’t have the capacity to learn it fully this semester due to some serious health issues I was dealing with. If I could go back, I would have pushed myself to make t...
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Week 16 Part B: Building Out Your Strategy

Platforms Chosen Instagram (Reels + posts for visibility and education) Facebook (Community, reviews, shares, trust-building) LinkedIn (Professional audience, credibility, business connections) Weekly Breakdown (Repeats Weekly for the Month) Monday 10:00 AM – 11:30 AM Content planning session. Brainstorm 3 post ideas, 2 Reel ideas, 1 quote or AI tip. Choose topics based on current trends, business tips, client questions, or educational AI facts. 11:30 AM – 12:30 PM Script and film 1 short Reel (face to camera or screen record with voiceover). Use trending audio or clean music depending on platform. Tuesday 10:00 AM – 11:00 AM Design 1 Instagram carousel post and a matching Facebook post using Canva. Topic examples: “3 Ways AI Can Save You Time This Week” or “What is Automation and How Can It Help You?” 1:00 PM Schedule both posts using Meta Business Suite and LinkedIn Scheduler. Wednesday 10:00 AM – 11:00 AM Post Instagram Reel (created Monday). No hashtags to test organic reach. Share...
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Week 16 Part A: Developing Your Marketing Strategy

Looking back, one of the biggest mistakes I made was deleting my Facebook account. At the time, I really didn’t think it had much value anymore. I assumed everyone had moved on and that platforms like Instagram and TikTok had taken over. But this class helped me realize that Facebook still has a lot of power for business. It’s where people leave reviews, share recommendations, and join groups that are actually full of potential clients. I couldn’t fully explore how useful it could be because I deleted it too soon, but once JEWELS AI Consulting is up and running, I’ll be using it again for sure. I can see how it could be a great place to build real community and trust. Instagram, on the other hand, gave me some interesting insight. I assumed hashtags weren’t that helpful anymore, but that turned out to be wrong. When I started paying more attention to hashtags and experimenting with how I searched for content, it became clear that they still play a big role in visibility. Posts with wel...
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Week 15 Part A: What We Can Learn from Google Analytics

Where Visitors Are Coming From One of the most useful features of analytics for my business is seeing where my website traffic is actually coming from. This tells me if people are finding JEWELS AI through search engines, social media, or other websites. It’s helpful because it shows me what’s working and what isn’t. If I see a spike in visits from Instagram, for example, I know that content is connecting. As someone offering AI solutions, I need to track where attention is flowing so I can keep targeting the right channels and show my clients how to do the same. How Long People Stay on My Site If someone visits my website and stays for a while, that’s a good sign. It means they’re exploring and likely interested. On the flip side, if they leave quickly, it’s a signal that something needs to change. Maybe my message isn’t clear enough, or the layout needs adjusting. Since I’m in the business of making other businesses more efficient using AI, understanding user behavior like this helps...
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Week 14A

Simplified is one of my favorite tools for managing social media because it's built to make life easier. It lets you design posts, write captions, and schedule everything in one place. The AI helps generate ideas and content, which is especially helpful when you're feeling stuck or short on time. It's perfect for anyone who wants something simple but powerful without jumping between different apps. Notion AI is great if you're more into planning and collaboration. It helps organize your content calendar and gives you suggestions to improve your posts. I like using it to brainstorm ideas and keep everything in one spot. It's super helpful when you're juggling multiple projects and need clarity in your workflow. ProAI is more focused on strategy. It uses artificial intelligence to show what types of content are actually working. You get insights into your audience and what they engage with the most. This helps you stop guessing and start posting with purpose. I...
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Week 13 part B

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  Let AI Handle the Repetitive Stuff (Elegant Minimalism for Older Audience) This ad works because it's real. You see a clearly overwhelmed man surrounded by paperwork, and then next to him is this calm and clean AI dashboard. It shows the before and after in one glance. The message is gentle and speaks directly to older business owners who are probably tired of doing everything manually. It feels like it's saying, "You deserve relief." The simple design makes it feel trustworthy and easy to understand. It offers a solution without making anyone feel out of touch. AI Isn’t Scary. It’s Smart. (Cartoon Style for Gen Z and Younger Millennials) This one is effective because it's friendly and disarming. The robot looks approachable, the colors are light and fun, and the human character feels relatable. For Gen Z and younger business owners, tone matters. This ad is more like a helpful suggestion than a sales pitch. The phrase "AI isn’t scary" acknowledges a r...
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Week 13 Part A: Online Advertising - Analysis of the Marketplace

 Social media is basically a marketplace now. I cannot scroll through Facebook or Instagram without running into at least a few ads. Some of them are actually pretty good. I will see something like a cute video of someone using a product that solves a small problem in a smart way, like a magnetic phone mount or a mini portable blender. The ones that grab my attention usually have calm colors, a relatable vibe, and a clear call to action like “Shop Now” or “Try it Free.” It does not feel pushy. It feels like they are just showing me something I might genuinely like. And yes, I have clicked a few. Most take me straight to a clean, simple product page that makes it easy to order. Then there are the annoying ones. Loud, over-the-top ads with fake timers or those ridiculous mobile game ads that look nothing like the actual game. They are everywhere, and they are exhausting. I have clicked on a few just out of curiosity, and they almost always lead to cluttered websites or app stores ful...
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