Week 16 Part B: Building Out Your Strategy

Platforms Chosen

  • Instagram (Reels + posts for visibility and education)
  • Facebook (Community, reviews, shares, trust-building)
  • LinkedIn (Professional audience, credibility, business connections)


Weekly Breakdown (Repeats Weekly for the Month)

Monday

10:00 AM – 11:30 AM

Content planning session. Brainstorm 3 post ideas, 2 Reel ideas, 1 quote or AI tip. Choose topics based on current trends, business tips, client questions, or educational AI facts.

11:30 AM – 12:30 PM

Script and film 1 short Reel (face to camera or screen record with voiceover). Use trending audio or clean music depending on platform.

Tuesday

10:00 AM – 11:00 AM

Design 1 Instagram carousel post and a matching Facebook post using Canva. Topic examples: “3 Ways AI Can Save You Time This Week” or “What is Automation and How Can It Help You?”

1:00 PM

Schedule both posts using Meta Business Suite and LinkedIn Scheduler.

Wednesday

10:00 AM – 11:00 AM

Post Instagram Reel (created Monday). No hashtags to test organic reach. Share to Facebook Stories and tag the page.

11:00 AM – 11:30 AM

Respond to any new comments, DMs, or shares. Track which post performed best so far in the week.

Thursday

10:00 AM – 11:30 AM

Write and post an educational AI tip for LinkedIn. Keep it professional, personal, and informative. Include a simple graphic or clean photo.

11:30 AM – 12:00 PM

Schedule engagement time. Comment on 5 other business owner posts, respond to Reels, and be active on Stories.

Friday

9:00 AM – 10:30 AM

Record 1-2 quick video clips behind the scenes, working with a client, testing an automation tool, or talking through an idea. These will be used for Reels next week.

12:00 PM

Post a “soft reminder” or feel-good Friday quote on Facebook and Instagram Stories. Example: “Work smarter, not harder. AI is here to help.”

Saturday

Light day

Spend 30 minutes replying to any comments or DMs.

Share 1 article or helpful AI-related blog post to LinkedIn or Facebook.

Sunday

Rest or optional review

20 minutes reviewing analytics (likes, shares, reach).

Make note of which posts worked best and save ideas for next week.

Weekly Time Commitment Summary

Total hours per week: 8 to 10

Post types:

  • 1-2 Reels
  • 2 standard image posts (carousels or photos)
  • 1 LinkedIn write-up
  • Stories 3 to 5 times per week
  • Engagement and review time built in

Why This Plan Works

This plan allows me to stay present across the platforms that support visibility, trust, and community. Reels increase discoverability, Facebook builds relationships, and LinkedIn boosts credibility. By focusing on short bursts of content creation and being consistent with engagement, I’m growing JEWELS AI Consulting without burning out. I also get a clear view each week of what’s working so I can keep improving.

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